What is CRM?
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What is CRM?

 

CRM Stand for (Customer Relationship Manager). It is the approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

It is the approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Some of the key feature for the CRM software are listed below:

1) Contact Management Customer data is important and can not be ignored. It helps in contact detail, transactions, customer service interaction, and other customer data to be easily saved and retrieved.

2) Email Tracking It tracks open and clicked email so that all information can be saved and actions can be done immediately, otherwise one can forget to respond.

3) Deals and TasksIt lets you to measure, assign, tracks, improves item and feed them to the workplace or pipeline.

4)Social Media Management It helps you to track social media activity such as likes, dislikes, comments and shares.

5) Reporting and Dashboard It streamlines a data which help you to spot pattern, data, activities, behaviour, and market understanding.